![]() ![]() He's co-designing Apple's new headquarters. Abrams, Ive shared his vision for the latest iteration of the franchise's infamous lightsabers: "less precise, and just a little bit more spitty." Abrams ultimately heeded Ive's suggestions - as evidenced in the film's recent trailer.ĥ. ![]() Related: Tesla Takes Big Bite of Apple's Staff With Over 150 Total PoachesĤ. Stay up all f*cking night…Think about all the f*cking possibilities." Ive's own twelve-foot square office, on the other hand, contains a coterie of curios, including a rugby ball, a Banksy print of the Queen as a chimpanzee and a poster that reads "Believe in your f*cking self. A music mix that office manager Harper Alexander describes as "douchepop" gently blares over loudspeakers. To the right, a "cavernous" 3,000-square-foot-space consists of a dozen oak worktables - each of which hosts a single product or component - and three milling machines that can rapidly produce prototypes. The industrial design studio over which Ive presides features an open kitchen to the left, with a vintage Faema espresso machine, a wall of books and dining tables that flow into individual work stations. Apple's design studio is cavernous and bare. While Steve Jobs exempted Ive from any presenting duties long ago, Ive did narrate, direct and edit the 10-minute film shown during Apple's most recent unveiling of its new iPhones and Apple Watch, which suggests an obsessive concern "about the seductive display of his work," The New Yorker reports.Ģ. The fact that Ive is self-admittedly "shy" distinguishes him from fellow Apple execs - who must also double as showmen at the company's buzzy product presentations. Ive is painfully shy - but micromanages his public image. ![]()
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